Privacy policy

Last updated: June 26, 2026.

Ensure these comply with the Information Technology Act, 2000, and mention that any legal disputes will be handled in the jurisdiction where your business is registered (e.g., "Subject to Mumbai Jurisdiction").

We, Smara (and/or its affiliates, subsidiaries, or legal parent entities) (“Smara”, “We”, “Us”, “Our”) are the owners of the website https://www.smarafoods.com (“Website”). This Website showcases our products, e-commerce shop, services, stories, offerings, and direct engagement with our growers (“Offerings”).

We respect data privacy rights and are committed to protecting the personal information collected on this Website. This Privacy Policy (“Privacy Policy”) sets forth how we collect, use, and protect the personal information collected on this Website.

Please Read This Privacy Policy Carefully.

BY CLICKING “I AGREE” OR BY CONTINUING TO USE THE WEBSITE AND PROVIDING US WITH PERSONAL INFORMATION, YOU CONSENT TO OUR USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU MAY WITHDRAW YOUR CONSENT OR ALTERNATIVELY CHOOSE NOT TO PROVIDE YOUR PERSONAL INFORMATION ON THE WEBSITE.

Intimation to withdraw your consent can be provided by email to the communication details mentioned below. If you are accessing the Website on behalf of a third party, you represent that you have the authority to bind such third party to the terms and conditions of this Privacy Policy.

1. What data do we collect?

You may be required to provide us with personal information such as your first name, last name, email address, phone number, physical shipping/billing address, location information, and company name (where applicable). For brevity, this is referred to as “Personal Information”.

We collect Personal Information when you interact with us through our connect forms, page views, account creation, or when you purchase products on our e-commerce shop.

  • Payment Information: When you choose to pay through our Website, we may collect basic details like your name and email address to process your request. However, you will be required to provide your payment details (such as credit/debit card numbers or net banking credentials) directly to our secure third-party payment processing partners. We do not access, store, or collect your credit/debit card information.

  • Website and Social Media Accounts: We may collect, store, and use your Personal Information when you access our official social networking handles (on platforms like Instagram, Facebook, or LinkedIn), share our blogs, or provide comments, feedback, or testimonials on those handles.

  • Accuracy of Information: Please ensure that any Personal Information you share with us is accurate and up to date. If you share data on behalf of a third party, you must ensure you are explicitly authorized to do so.

2. Cookies and tracking technologies

We automatically collect certain data through cookies and analytical tools to improve our Website and Offerings. This includes your patterns of website usage, material viewed or searched for, page response times, download errors, duration of visits, page interaction data, IP addresses, and access timestamps.

Cookies are small, encrypted files transferred to your device to recognize your browser and remember certain information.

Google Analytics

The Platform uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to analyze your use of the Platform. The information generated is usually transferred to a Google server in the US. If IP anonymization is activated, your IP address will be truncated within EU Member States or other parties to the Agreement on the European Economic Area before transmission.

You can refuse cookies by selecting the appropriate settings on your browser software. You can also prevent Google’s collection and processing of cookie-generated data by downloading and installing the browser plug-in available at: [https://tools.google.com/dlpage/gaoptout/](https://tools.google.com/dlpage/gaoptout/).

Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the basic operations of our e-commerce store.

  • Analytical/Performance Cookies: Help us understand how visitors interact with our site.

  • Targeting Cookies: Record your visit, pages visited, and links followed to make our platform more relevant to your interests.

Why We Use Cookies

We use cookies to improve user experience, analyze geographical and demographic usage trends, and map out general user behavior patterns. The cookies track clicks, scrolling actions, your operating system, browser information, CPU/GPU specifications, and your service provider details.

  • Can you disable cookies? Yes. We will not restrict your access or usage of the Website if cookies are disabled in your browser settings.

3. What do we do with your data?

We use your Personal Information to:

  • Inform you about our Offerings and respond to your specific requests.

  • Complete registration formalities and manage your e-commerce customer account.

  • Process, fulfill, bill, and safely deliver your orders.

  • Improve our natural product ranges and maintain our Website.

  • Manage our direct consumer relationship with you.

  • Send promotional emails, updates, and newsletters (where opted-in).

  • Address requests, inquiries, complaints, disputes, and other customer care activities.

  • Facilitate internal business record-keeping and comply with our legal or statutory obligations.

4. Who do we disclose your data to?

We do not sell, rent, share, distribute, lease, or otherwise provide your Personal Information to third parties without your prior consent. However, we may disclose data in the following specific instances:

  • Affiliates: We may share Personal Information with our core affiliates to help improve our overall operations, gather feedback, and respond to inquiries.

  • Service Providers: We share your data with trusted operational partners (such as logistics/delivery companies and tech hosting infrastructure) who help us run our platform. All such partners are contractually bound by stringent confidentiality restrictions consistent with this Privacy Policy.

  • Merger or Acquisition: If Smara is acquired by, merges with, or transfers a portion of its business to another entity, your Personal Information may be transferred as part of the asset portfolio. The resultant entity will maintain the right to use your information strictly in accordance with this policy.

  • Legal and Regulatory Authorities: We may disclose your Personal Information if mandated to do so by court orders, statutory laws, or requests from government authorities.

5. Data retention

We endeavor to only collect Personal Information that is necessary for the purposes stated here and retain it for no longer than required. The retention duration depends heavily on the nature of the information and the purposes for which it was gathered.

Subject to statutory requirements, we will delete your Personal Information upon receiving a reasonable written request. Please note that a slight latency may exist when purging data from active servers, and residual backed-up versions may exist briefly in archive formats. For data erasure queries, email us on contactus@smarafoods.com 

6. Our security measures

Your Personal Information is securely stored on third-party cloud servers. While we deploy robust firewalls and advanced data protections, no online transmission system is completely unhackable. Data pilferage through malicious hacking, unanticipated virus attacks, or technical force majeure events is a risk, and we will take immediate mitigation steps should an anomaly occur.

Please be vigilant against “phishing” scams. Smara will never send you an unsolicited email asking you to reply with highly sensitive passwords or banking details.

7. Your rights

You hold the right to access your Personal Information in our possession, modify or rectify inaccurate information, restrict processing, object to specific usage, or erase/delete your files entirely. You may also withdraw your processing consent at any time.

Depending on your request, we may ask you to verify your identity. All data requests will be handled within a reasonable timeline. To exercise any of these rights, please email contactus@smarafoods.com 

8. Children’s Privacy

We do not knowingly collect Personal Information from children under the age of 16 without prior, verifiable consent from a legal guardian. If you are under 16, please do not share your details on the site. If a guardian discovers a child has provided us with unauthorized data, please contact us immediately at contactus@smarafoods.com so we can purge the information.

9. Choice, opt-out, and electronic communication

When you visit our site or email us, you interact with us electronically. By submitting your personal details and contact data, you explicitly consent to receive communications from us through Email, SMS, Phone Calls, WhatsApp, or other digital mediums, even if your number is registered on a Do Not Disturb (DND) registry.

You agree that all electronic agreements, notices, or disclosures we provide satisfy any legal requirement that such communications be in writing. You may easily opt out of marketing communications or newsletters at any time by clicking the “Unsubscribe” link in our emails or reaching out to us directly.

11. Links to Third-Party Websites

Our Website may contain outbound links to other websites or applications of interest. We do not exercise control over external digital properties. Accessing these links is done entirely at your own risk, and Smara cannot be held responsible for the privacy protection of any information you share on platforms not governed by this policy.

12. Limitation of liability

To the maximum extent permissible under applicable law, Smara shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages - including but not limited to damages for loss of profits, goodwill, data, or other intangible losses - arising out of or in connection with this Privacy Policy or unauthorized server data breaches.

13. Governing law and disputes

This Privacy Policy shall be construed and governed entirely by the laws of India. You explicitly agree that any legal disputes or claims arising out of this policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.

14. Changes to this policy

We reserve the right to modify or update this Privacy Policy at any time to reflect operational changes, shifts in technology, or legal requirements. We encourage users to check this page regularly to stay informed.

Contact us and grievance redressal

If you wish to withdraw your consent, modify your details, or voice any explicit data grievances, please contact our appointed Grievance Officer: